My lovely marketing maven friend Lucinda sent this to me and it made me figuratively pee in my pants laughing, it was so spot-on.
What is up with yogurt, female Formerlies, and what the ad world apparently thinks women (of any age) have on their little calcium-fortified minds? It reminded me a bit of the whole I-want-to-have-sex-with-my-cat advertising phenom I wrote about a while back.
Look, nothing wrong with yogurt. It’s a fine snack food or even the basis for a healthy breakfast, provided you get the low-sugar Greek kind and goose it up with various anti-oxident-packed berries and nuts. Why, there are several flavors of yogurt sitting in my fridge right now. I’m sure you can say the same thing.
But as food goes, it’s kind of…soft and mushy and not that satisfying, which appears to be how the yogurt media thinks women’s lives and interactions are. You take a spoonful of yogurt and it, like, slithers down your throat without requiring any action on your part, and doesn’t do much to alleviate any real hunger, physical or emotional.
In fact, I find yogurt to be a bit of a distraction from the actual eating I need to do to get through my hectic Formerly days. I need some kind of protein, and something to chew. To me, yogurt is one of those “foods,” like those fluffy, supersweet meringue drops that they market as cookies, Â that is sent our way to placate and even dupe women (it’s not yogurt, it’s Boston Cream Pie!) into feeling like they are living rich and fulfilling life, when really they’re having their primary meals out of plastic cups.
Yeah, overthinking as usual. I’m having sushi for lunch.
March 12, 2010 at 1:08 pm
Don’t get me started on flavored yogurt. I have a European friend who says they buy plain yogurt with a side of jam, so as not to destroy the live bacteria cultures. Flavored yogurt (even the diet variety) changes the product as it sits on the shelf, rendering it virtually noneffective in providing our guts with the desired acidolphilus bacteria. We’re not kidding anyone – we just want something sweet and we eat this junk and pretend it’s good for us. If we abstained for just two weeks without any sugar or more importantly, sweet-“tasting”products, we’d be amazed at how our sugar cravings diminish – vanish – finito. Give me real food anytime.
March 12, 2010 at 2:42 pm
I agree it is a dupe. As you know, I have stronger feelings on the subject, which I won’t share here. However, I do think much of this is indeed spot on — and funny video!
March 12, 2010 at 5:10 pm
SO glad I clicked through to watch the video, I was crying by the end. FAN-tastic!
March 14, 2010 at 12:30 am
I used to have a yoplait with lunch. I feel like such a girl!
March 14, 2010 at 3:02 pm
Lucky Formerly. I wish I had had sushi for lunch. BTW can’t watch your video. I tried and it said it was blocked in my country (UK).